The Time Is Now By Farrad, 2009

Website: Farrad

Home Base: New York, NY

Genre: Pop, Funk, Dance

Compared To: Prince, Justin Timberlake, Andre 3000, Beyonce Knowles

Influenced By: Michael Jackson, Stevie Wonder, Tina Turner, David Bowie, Mick Jagger

Bio: Farrad’s “Pick Your Face Up Off The Floor” was added to the Logo Network programming lineup starting Tuesday, April 6th!

“If you have not had a chance to check out the correctness known as Farrad, then take a peek…he is definitely one to watch and if you don’t find yourself busting a move while listening to this you must have a giant stick shoved sideways up you’re a**. TRUST.” (Walt Cessna, contributor to BlackBook & A Shaded View On Fashion)

Farrad debuted tracks off his debut album, The Time Is Now at Santos Party House in NYC in 2009 and it’s been an upward trajectory ever since. The project is receiving such great response that Bunim/Murray Productions licensed his entire album for shows including: MTV’s Real World, Road Rules, Extreme Challenge & The Stylist; E!’s Keeping Up With The Kardashians & Khloe and Kourt Go To Miami; and Bad Girls Club on Oxygen.

Farrad’s powerful first single “Pick Your Face Up Off The Floor” inspired world-class talent to contribute to the accompanying video: Director Greg Haggart and Ann Gilbertson (producer of music videos and concert footage for acts such as Rolling Stones, Michael & Janet Jackson, David Bowie and Nine Inch Nails), partnered with Farrad to realize a post-apocalyptic vision of man vs. machine. Hot designer SoHung Tong (creator of unique looks for Beyonce and Fergie) customized a must-see piece, and motor-cross world record breaker, Shane San Miguel, lent his skills as the musical short’s daredevil nemesis.